GLOSARIO EMPRESSARIAL MANAGEMENT | Page 3

 To plan marketing activities that respond to the needs and expectations of the clients and the objectives of the Company. Marketing is a process through which the methodical and scientific identification of the needs satisfaction opportunities and the volume (quantity) in which the company could satisfy them, to different market segments, and the design of the marketing mix to achieve it , Design based on the situation and trends of macro and microenvironment and the potential demand of the Company. advertisement - anuncio advertising - publicidad advertising agency - agencia de publicidad advertising campaign - campaña publicitaria brand - marca brand loyalty - fidelidad a la marca brand name - nombre de la marca branding - comercialización de la marca brochure - catálogo budget - presupuesto client account - cuenta de cliente client portfolio - cartera de clientes the competition - la competencia ( a rival company ) demonstration - demostración discount - descuento discount coupons - cupones de descuento