GLORY 1 | Page 33

MARCOMMS - Marketing and Communications.

HARD SKILLS - teachable abilites or skillsets that are measurable, it is easy for an employer to recognise

SOFT SKILLS - Soft skills are personal skills that can't be measured or tested. A good example of this is people skills, communication skills.

DISTRIBUTION CHANNEL - the way products go from supplier to manufactorer to the store.

COSTS - Required payment usually money but can be other things such as time.

INTEGRATION - An act or instance of combining into an internal whole.

ETHICS - What is right, what is morally correct.

STRATEGY - A plan of action to achieve a long term goal or tactics to achieve a goal.

KPI - Key Performance Indicators

CRITICAL PATH - Sequence of stages that must be done in order and in the right amount of time.

MULTI-CHANNEL RETAILING - When a company provides numerous ways to purchase from their store.