Global Stevia / Stevia Rebaudiana Market (2013-2018): By Types (Liquid & Powdered); By Application (Dairy, Bakery, Canned Food, Beverages & Others) and By Geography 10/10/2013 | Page 11

GLOBAL STEVIA MARKET - TRENDS
1.

Demand for beverages involving Stevia will be high for the next 5 years.

2.

The chief sweetening ingredients in Stevia leaves are: Rebaudioside A (Rebiana) and
Stevioside. Rebiana is currently the chief ingredient in Stevia products.

3.

More than 45% of US household stevia products were made with Cargill’s Truvia.

4.

North America and Asia Pacific together account for more than 65% of the market share of
stevia ingredients and its products market in 2013.

5.

Cargill Inc. expressed interest to invest $5.3 million in stevia fermentation techniques in
partnership with Evolva Holding.

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