Global Security and Intelligence Studies Volume 5, Number 1, Spring / Summer 2020 | Page 48

Global Security and Intelligence Studies formation” through various channels in order to overwhelm people and reduce their ability to discern truth from lies. This method, called “the firehose of falsehood” (Paul and Matthews 2016), runs counter to traditional means of influence, which relies on trust, credibility, and message synchronization. During the months leading to the 2016 election, “the troll army began promoting candidate Donald Trump with increasing intensity, so much so their computational propaganda began to distort organic support for Trump, making his social media appeal appear larger than it truly was” (Watts 2019). Once polls started to indicate that Trump may not win, Russia focused on spreading the idea that voting machines were hacked and the election was compromised—a tactic that backfired on them when Trump won the election. Years later, the US still appears to be divided, with people’s faith in elected leaders and democracy continuing to decrease. Disinformation is spread through social bots, which amplify false claims, allowing them to go viral on websites like Twitter. This ties into the previously mentioned “firehose of falsehood” method because several different versions of a story can be widely shared until a wider audience picks it up and amplifies its message. Twitter estimated that there are 1.4 million Russian-linked accounts (Watts 2019), many of which are bots amplifying messages spread through trolls and state-sponsored propaganda. Bots can be used to spread information acquired through hacking. Twitter data provided to the US House of Representatives showed over 36,000 Russian-linked bot accounts tweeting about the US election, with 288 million Russian bot tweets, and over 130,00 tweets directly linked to Russia’s Internet Research Agency (IRA) (US House of Representatives 2018). Leading up to the 2016 election, Russia used multiple methods to instigate strife between Americans and to spread disinformation. Another method used was Facebook advertisements with over 3,500 IRA advertisements and 11.4 million Americans exposed to those advertisements and 470 IRAowned Facebook pages with 80,000 pieces of content created by those pages and 126 million Americans exposed to that organic content (US House of Representatives 2018). These are startling numbers that show how effective the IRA has been in understanding and exploiting American culture. They not only spread disinformation, but also exploited people’s emotions; for example, they encouraged people to believe that their votes did not matter so they should vote third party or forgo voting altogether (Thompson and Lapowsky 2018). Russia’s attempts at creating division, or schismogenesis, of the American public lead to questions on how to counter an information environment saturated with fake news. Overall, people are susceptible to the spread of disinformation, with 23 percent of adults sharing fake stories during the months leading up to the 2016 election (Anderson and Rainie 2017). Both older and younger generations are susceptible for different reasons, with older adults lack- 34