Global Professional Hair Oils Market august 2014 | Page 10

RESEARCH METHODOLOGY
The quantitative and qualitative data collected for the Professional hair oil report is from a
combination of secondary and primary sources. Research interviews were conducted with senior
executives and/or managers of leading Hair oil producers. These Key Opinion Leaders (KOLs)
were then provided a questionnaire to gather quantitative and qualitative inputs on their
operations, performance, strategies and views on the overall market, including key developments
.Data from interviews is consolidated, checked for consistency and accuracy, and the final
market numbers are again validated by experts. The global market was split by products, services
and geography based on different factors like primary and secondary sources, understanding of
the number of companies operating in each segment and also KOL insights.
We have used various secondary sources such as directories, articles, white papers, newsletters,
annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and
collect information for extensive technical and commercial study of the Professional Hair oil
market.
The key players in the market and its value chain were identified through secondary research and
their market opinions were also gathered in a similar way through telephonic interviews and
questionnaires. We have also studied the annual reports of these top market players. Interviews
with key opinion leaders such as directors, managers, marketing personnel were used extensively
in understanding the need and emergence of Professional Hair oil market.

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