Global Market Research Company US India Personal Grooming Market, Forecast & Opportu | Seite 13

Research Methodology
Methodology Followed for Calculation of Market Shares:
Market shares by product type, by distribution channel, by end user, by region and by company were calculated based
on the responses received through primary surveys with industry experts, in which the respondents were asked about
the market shares or revenue generated from various segments. The final shares were calculated by taking the
geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the
survey results in SPSS/Tableau Software.
Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To
forecast India male grooming market, TechSci Research used various forecast techniques such as:
© TechSci Research
o Moving Average
o Time Series Analysis
o Regression Analysis
o Econometric and Judgmental Analysis
13