Global Market Research Company US India Personal Grooming Market, Forecast & Opportu | Page 12

Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India male grooming market.
The team has analyzed the outlook of various segments of this market, while considering the major influencing factors,
such as rising penetration across rural market, increasing number of new product launches, changing retail landscape,
etc. The study includes market forecasting, which would enable our clients to take better decisions while planning their
strategy to achieve sustainability in India male grooming market.
Methodology Followed for Calculation of Market Size:
Market Size by Value: Market size, in terms of value, for the year 2018 was calculated based on information collected
through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as
male grooming manufacturers, distributors, etc.
The team interviewed more than 7 manufacturers/suppliers, 20 distributors and 10 industry experts in India male
grooming market to obtain the overall market size during 2014-2018, which was validated by the Delphi technique.
Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for
2014-2018.
Respondents were asked about the current and future market growth rates, market shares by segment, by type, by
distribution channel and by region. Removing the outlier responses, the geometric mean of growth estimates and
product wise revenue shares generated across various segments were considered, to arrive at the final revenue
shares. Revenue shares generated across various segments were further triangulated from other stakeholders
depending upon the segments of male grooming.
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