Global Market Research Company US India Perfumes and Deodorants Market Forecast & Op | Page 9

Research Methodology
Methodology followed for Consumer Survey
• For consumer survey, TechSci Research conducted the interviews with the target respondents.
• Step 1: TechSci Research designed a questionnaire which, primarily, focused on understanding the customers’
preferences towards perfumes and deodorants and the factors influencing their purchase decision. After successful
design and approval of the questionnaire, TechSci Research executed primary surveys with a mix of CATI & PAPI
methodology.
•
Step 2: TechSci Research then analyzed the data collected through the responses generated across all the
respondents and performed periodical checks on the same. The collected information was then coded properly to
understand consumer behavior and the same was evaluated by our experts who monitored and evaluated the
data to depict meaningful insights.
•
Step 3: TechSci Research delivered the final draft of research report, comprising the analysis based on the
responses generated through the survey, in a PDF format.
9
Partial List of Companies
Interviewed Vini Cosmetics Private Limited, ITC Limited, Nivea India Private Limited, Hindustan
Unilever Limited, Emami Limited, BACCAROSE PERFUMES & BEAUTY PRODUCTS PVT.
LTD., J.K Helene Curtis Limited, McNroe Consumer Products Private Limited, Godrej
Consumer Products Limited, Marico Limited
Secondary Sources Company Annual Reports, Ministry of Corporate Affairs (MCA), Ministry of Agriculture
& Farmers Welfare, Central Intelligence Agency, World Bank, Press Releases,
Industry Magazines,
Industry Reports, News Dailies, Credible Paid Databases,
Proprietary Databases, etc.
© TechSci Research