Global Market Research Company US India Perfumes and Deodorants Market Forecast & Op | Page 10

Industry Brief
According to TechSci Research report, “India Perfumes & Deodorants Market By Type, By Price Segment, By Sales Channel, Competition,
Forecast & Opportunities, 2013-2024”, India perfumes and deodorants market is anticipated to register a CAGR of 17% during 2018 - 2024.
Perfumes and deodorants are primarily designed to mask the body odor caused by bacterial perspiration. The growth in the market is led by
evolving retail scenario, rising number of new product launches, and growing demand for herbal perfumes and deodorants. Rising focus on
innovative marketing campaigns along with increasing number of retail outlets across Tier-II and Tier-III cities are contributing towards the
growth of India perfumes and deodorants market. Additionally, rising personal disposable income and growing urban population and working
women population is further positively influencing perfumes and deodorants market in the country.
Booming online retail is yet another factor that is boosting sales of perfumes and deodorants in India. Further, emergence of brands such as
Nykaa, Purplle, New U and Parcos along with expanding internet user base is positively influencing the country’s personal care industry. South
and West regions of India are the leading demand generators of perfumes and deodorants owing to large urban population in these regions.
Moreover, cities like Mumbai, Pune, Ahmedabad, Tamil Nadu and Hyderabad are the some of the largest markets in India due to their large
urban population.
“India perfumes and deodorants market is growing at a robust pace on account of rising number of product innovation and booming e-
commerce and retail industry. Moreover, leading players are constantly focusing on introducing perfumes and deodorants to address diverse
customer needs. For instance, companies are launching roll-ons and pocket perfumes that are easy to carry along with different variants of
perfumes and deodorants, which include herbal perfumes, no gas deodorants, etc. Such developments along with introduction of safe and skin
10
friendly products are anticipated to steer growth in the market over the next five years.” said Mr. Karan Chechi, Research Director with TechSci
Research, a research based global management consulting firm.
© TechSci Research