Global Market Research Company US India Malted Food Drinks Market Forecast and Oppor | Page 8

Research Methodology
Respondents were asked about the current and future market and their growth rates and market shares by
product type and regions. Removing the outlier responses, the geometric mean of the growth estimates and
product wise revenue shares generated across various segments were considered to arrive at the final revenue
shares. Revenue shares generated across various segments were further triangulated from other stakeholders
depending upon the type of malted food drinks.
Methodology Followed for Calculation of Market Shares:
Market shares by product type, by distribution channel, by region and by company were calculated based on the
responses received through primary surveys with industry experts, in which the respondents were asked about
market share or revenue generated from various segments. The final shares were calculated by taking the
geometric mean of the responses gathered from key opinion leaders, after eliminating the outliers.
Methodology Followed for Forecasting:
TechSci Research performed periodical checks on data collected through the surveys with logic checks and
analyzed the survey results in SPSS/Tableau Software.
8
© TechSci Research