Global Market Research Company US India Malted Food Drinks Market Forecast and Oppor | Page 7

Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India malted food drinks
market. The team has analyzed the outlook of various segments of this market, while considering the major
influencing factors such as rise in population, increasing disposable income, change in lifestyle and growing health
concerns. The study includes market forecasting, which would enable our clients to take better decisions while
planning their strategy to achieve sustainability in India malted food drinks market.
Methodology Followed for Calculation of Market Size:
Market Size by Value: Market size, in terms of value, for the year 2017 was calculated based on the information
collected
through
exhaustive
secondary
research
and
primary
surveys,
across
various
key
opinion
leaders/stakeholders such as malted food drink manufacturers, distributors and retailers.
The team interviewed more than 10 malted food drink manufacturers/suppliers, 80 distributors/retailers and 10
industry experts to obtain the overall market size, following the Delphi technique for the years 2013 to 2017.
Taking standard deviation into consideration, the market size figures were averaged out, to arrive at the market
size figures for the years 2013 to 2017.
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