Global Market Research Company US Global Lingerie Market Forecast & Opportunities, 2 | Seite 17

Research Methodology
Respondents were asked about the current and future market and their growth rates, and market shares by
product type across regions and countries. Removing the outlier responses, the geometric mean of growth
estimates and product wise revenue shares generated across various segments were considered, to arrive at the
final revenue shares. Revenue shares generated across various segments were further triangulated from other
stakeholders depending upon the type of lingerie products.
Methodology Followed for Calculation of Market Shares:
Market shares by product type, by distribution channel, by region and by company were calculated based on the
responses received through primary surveys with industry experts, in which the respondents were asked about the
market shares or revenue generated from various distribution channel segments. The final shares were calculated
by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed
the survey results in SPSS/Tableau Software.
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