Global Market Research Company US Global Home Fragrances Market Forecast & Opportuni | Page 16

Research Methodology
Respondents were asked about the current and future market growth rates, market shares by product type, by distribution
channel, and by each region. Removing the outlier responses, the geometric mean of growth estimates and product wise
revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares
generated across various segments were further triangulated from other stakeholders depending upon the type of Home
Fragrance.
Methodology Followed for Calculation of Market Shares:
Market shares by product type, by distribution channel, by region and by company were calculated based on the responses
received through primary surveys with industry experts, in which the respondents were asked about the market shares or
revenue generated from various type of Home Fragrance companies. The final shares were calculated by taking the
geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the
survey results in SPSS/Tableau Software.