Global Market Research Company US Global Home Fragrances Market Forecast & Opportuni | Page 15

Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of Global Home Fragrances Market. The
team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such as
increasing awareness, growing demand, rising trends, etc. The study includes market forecasting, which would enable our
clients to take better decisions while planning their strategy to achieve sustainability in Global Home Fragrances Market.
Methodology Followed for Calculation of Market Size:
Market Size by Value: Market size, in terms of value, for the year 2018 was calculated based on information collected
through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as Home
Fragrance manufactures/suppliers; distributors, retailers; and Industry experts.
The team interviewed more than 10 – 15 manufacturers/importers, 175 distributors & retailers and 10 industry experts in
Global Home Fragrances Market to obtain the overall market size during 2014-2018, which was validated by the Delphi
technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data
for 2014-2018.