Global Custodian Spring 2020 | Page 53

[ N E W S custody business.” Similarly, Ludbrook explained the addition of securities lending to the corporate banking and securities services business would also bring new revenue opportunities with its custody clients. “I see the incorporation of securities lending as an increased business benefit – as well as getting the synergies from people working together, the overriding factor of putting these two businesses together is the cross-product opportunity,” Ludbrook added. To further build up the securities lending arm, the bank has stepped up investment into technology resources devoted to the business, with a particular focus on recruiting engineers and coders which Flohr explained will bring a new “innovative mentality to our securities lending product.” One particular area of innovation the team is working on is opening the securities lending business to non- traditional revenue streams. In 2019, revenues from the global securities lending business declined 13% as trade wars, Brexit and central bank actions weighed heavily on hedge funds. A key objective for the team is to take greater advantage of the bank’s global infrastructure and provide new services that are not as impacted by macro uncertainties to its wider corporate banking clientele. R E V I E W “Corporate banking is in Deutsche Bank’s DNA, and there are many ways we can open up this product to offer solutions to these corporate clients. This could help deepen relationships with them while uncovering a new audience for our securities lending solutions,” said Flohr. “We want to use our existing infrastructure in a more expansive way and make securities lending more sustainable and scalable.” One way the team is rolling out this philosophy is through the development of outsourced funding capabilities for firms that do not have the scale and technical resources to manage their own Treasury operations. This would provide the securities lending business a new source of sustainable revenue. | D E U T S C H E B A N K ] “To reinforce the sustainability of revenues, we are using our infrastructure in different ways such as becoming an extension of the funding/treasury desk for clients that do not have the capacity or scalability to build out a solution internally,” explained Maurice Leo, director, sales and relationship management EMEA, agency securities lending, Deutsche Bank. “This will involve clients using our legal, distribution, execution, operational, reporting and risk services, where we would raise, or invest, cash on their behalf under a product management fee framework. In this way we are using our existing infrastructure and competencies to deliver financing solutions that diversify and insulate the business against the increasing cyclicality of traditional securities lending returns.” By using this model, Deutsche Bank hopes to bring on a wider range of clients that are able to opt in to use either the whole securities service franchise or rather pick and choose which outsourcing services to utilise. “With a scalable product, we have a broader securities services engine that clients can use a piece of, as well as being able to come on board for the full traditional product. That will allow us to take on pieces of new outsourced business, helping to fuel new services in a bespoke fashion,” added Flohr. Spring 2020 globalcustodian.com 53