Global Custodian Spring 2020 | Page 44

[ I N - D E P T H | P E O P L E M O V E S ] for the exit doors in 2020. For different reasons, we are amid a mass exodus. In a reshuffle of Maslow’s 1943 hierarchy of needs, new 21st century factors have be- come critical to an individual’s happiness and contentment at work – such as the ability to really make a difference either internally or externally, the possibility of completely switching functions within an organisation and the ability to work remotely when needed. Four years ago, Global Custodian wrote about how these traits - often associated with millennials or Gen Z - were hindering the search for new tech and data talent out of universi- ties, but now this has extended to the Gen X at the helm of business divisions. At the same time as these trends are evolving within custodi- ans, opportunities are arising elsewhere. This feature provides a collection of stories and views from those who have left custodian banks to join Fin- Techs, digital asset start-ups, or to go-it alone and why they believe others might have one foot out of the door. The aim is certainly not to deliver a damn- ing indictment on the custody industry, but more to speak to some of those who have left these major organisations and highlight the cultural differ- ences and opportunities which drew them away. “There is a monstrously large number of people who are ready to leave the industry,” says Barnaby Nelson, found- er of the ValueExchange and Standard Chartered’s former securities services lead for North Asia and Greater China. “I was transparent when I left Standard Chartered, I said it was the last banking job I was ever going to do. “you're personally liable for the mis- takes, with limited upside to doing your job well. So, people inevitably get to the moment where they are contemplating whether they want long-term security and the salary, or a better quality of life. And I don’t think it’s just the millennials that are looking at this.” sector has historically rewarded its em- ployees with salary levels seldom found in other sectors. This would compensate for any hard or monotonous work, and fend off competition in the talent war with promises of an early retirement and a place in Florida. Alas, it’s 2020, not 1920, and people are placing much more value on self-actualisation, mental health and whatever they deem to personally repre- sent a work-life balance. To stem the flow, banking profession- als trading in their name passes at the world’s largest banking organisations for WeWorks and start-up hubs across the world, custodians are having to explore what they can – and are able – to do out- “Someone can turn up and say ‘we’re not regulated why don’t you come and change the world?’.” Rise of the FinTechs If we take a step back in time, the por- trayed nose-to-the-grindstone banking 44 Global Custodian Spring 2020 nancial crisis effects were amplified by a tidal wave of regulation and squeezed margins. While the talent drain was once confined to losing staff or prospective employees to the likes of Google, Apple or any other of Silicon Valley’s finest, this has now extended to start-ups and nimble financial technology providers, blissfully free of restrictive legacies, burdensome regulation and hierarchical constraints. “Many banks have analysed the poten- tial of tech start-ups and tech incumbents moving into the financial services space and reality is here,” explains Hu Liang, co-founder and CEO of Omniex, a front- to-back office solution for cryptocur- rencies, and the former founder of State Street’s Emerging Technologies Centre. “I think many people simply feel the large, more tradi- tional firms are not as innovative and moving at a slower pace. This is true both by practice and by design. FinTech firms can innovate more and crypto firms have the opportunity to trans- form financial infrastructure and create a new asset class at the same time. That is exciting.” A digital asset future Liang is an example of a techie who joined the world of banking before “returning to his roots” as he puts it. The cryptocurrency and digital asset world is a rela- tively new outage to the entre- preneurs and innovations from the traditional capital markets BARNABY NELSON, FOUNDER, THE VALUE EXCHANGE where an opportunity to create something to rival fiat currency occurred, but really required financial markets expertise to thrive. “I always wanted to take what I learned in finance and apply side of financial compensation to appease it more directly in tech. I hope to make their staff. a bigger difference on the industry by “It used to be that you were making a having the independence to create and deal with the devil, but it paid the bills, as innovate. We need to also understand that banks paid better than anyone else,” adds it's not a us (FinTech start-ups) versus Nelson. “But that isn’t the case anymore. them (traditional finance) situation. More Now, someone can turn up and say ‘we’re than anyone, I've spent most of my life not regulated why don’t you come and between the two and have recognised the change the world? You can wear jeans pros and cons of each side. Leaving the and a t-shirt, and you can do it from home safety of established firms for new Fin- or a beach’.” Tech and crypto firms isn't for everyone.” The FinTech and digital asset boom Subsequently, custodian banks have not has come at a tough time for the world’s ignored digital assets and are dabbling in custody banking sector, for the post-fi- the conversation with an air of caution.