omebody once told me
“nobody wants to tell their grandma they
work in a bank anymore” in what was
quite a damning evaluation of the post-fi-
nancial crisis financial services sector.
It’s safe to say that granny’s sweep-
ing assessment of your career choice
probably didn’t take into account the
modern-day motivational factors of
creative autonomy, mental wellbeing and
an institution’s openness to flexibility
though. No, she would more likely have
been more conscious of you working for
the ‘big bad banks’ she’s heard about on
the news.
For those familiar with custodians,
their somewhat tamer reputation in
comparison to their investment banking
counterparts, allows them to escape from
association with the majority of the mess
of 2008.
Regardless, the reputation of global
banks nose-dived following the financial
crisis. But this isn’t why talent is heading
Spring 2020
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