A BIG BELIEVER IN HAVING “ THE HUMAN TOUCH ” IN BUSINESS , ARA ENSURES THAT WHEN YOU CALL AMERICAN PARTNERS , YOU ’ LL ALWAYS BE GREETED BY A LIVE PERSON ON THE OTHER END .
Ara Mkrtchyan , President
Keith Chandler , Chief Distribution Officer
In serving its base of independent agents , American Partners understands the challenges of working alone and provides ongoing agency resources and support . Their company also hosts recognition events throughout the year to celebrate agent milestones . If agents are local , American Partners frequently invites them to the office and takes them out for dinner .
American Partners provides its advisors with education and training to help them understand complex policies and take their businesses to the next level . Because they are well educated on the products the company offers and understand just how much value is being provided for every premium , advisors tend to refer more clients to American Partners . Ultimately , American Partners strives to be a one-stop shop for everything from life insurance and annuities to foreign national and disability insurance . GROWING THROUGH GAIN
Whereas many competing insurance marketing agencies will often opt for insurance policies with the lowest price , American Partners looks for the policies with the highest value . As one of American Partners ’ core carriers , Global Atlantic is often the carrier of choice for these policies . Because Global Atlantic ' s values are well aligned with those of American Partners , Global Atlantic policies are a strong fit for American Partners and its advisors . As a GAIN member , American Partners is invited to provide ongoing input for Global Atlantic product development .
American Partners has found that GAIN provides access to things – such as regular conferences , exclusivity , ongoing support , and financial incentives for advisors – that many other carriers don ' t . Since joining the GAIN channel two years ago , the accessibility , the friendship , the commitment , the ongoing dialogue , and the ease of doing business with GAIN have taught Ara much that he has applied to doing business with American Partners . LOOKING AHEAD
The American Partners headquarters team currently comprises 19 case managers , relationship managers , data managers , contracting and licensing administrators , and executives who feel like family . Every single employee has a sense of ownership in the company , which comes out in their willingness to go out of their way to help each and every agent . It ’ s a culture that has been integral to the growth of the company .
When other companies were laying employees off due to COVID , American Partners was hiring . The company only closed for 30 days during the pandemic , and every single employee returned to work when they reopened .
In 2022 , American Partners aims to reach over $ 20 million in life insurance and over $ 100 million in annuity premiums . To achieve this , they are focused on attracting more young talent and improving their ability to connect with the next generation of advisors using an innovative approach to technology . Like GAIN , American Partners has invested substantially in new technology that will improve the ease of doing business online and help their team communicate more easily with a wider range of agents and with each other .
American Partners has made the decision to grow organically versus growing through acquisitions . Although Ara recognizes that a company can grow faster by acquiring other companies , he is confident the company has the manpower and business experience to grow through building relationships . From 2023 on , American Partners hopes to grow all aspects of its business by 10 % every year . Ara ’ s five-year goal is to reach $ 30 million in life insurance business and $ 250 million in annuity business .
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