Glossary
Communcation: the exchange of information through speaking, writing, sign language or another medium.
Internal Communication: exchange of information within an organisation or business
External Communication: exchange of information that takes place outside an organisation
Semiotics: the study of signs
Reliability: the ability to be depended on for accuracy, honesty and achievement .
Ability: a skill to be able to do something.
Strategy: plan of action designed to achieve the aim.
Export: send goods or services to another country for sale.
Multichannel Retailing: when a store provides lots of ways to purchase goods
Omnichannel Retailing: a variety of media to reach the customers.
Bricks and Clicks: a shop that is on the high street and online
Bricks and Mortar: a retailer with a physical store.
Integration: An act into an integral whole.
Gross Domestic Product: represents the monetry value of goods.
Gross Value Added: measure ofthe value and services of goods.
ETI Base Code: 'Ethical Trading Inivative' code of labour practice that companies must use.