Classification of
Retailers
CLASSIFICATION:
Classification is a category in which something is described.
There are so many different ways of classifying retailers. The ownership can define a retailer, whether it is a partnership, sole trader or Limited Liability. The type of retailer, if it is a franchise, independent store, department store or a multiple store. The size of a store, whether it is a micro business, small business, medium business or a large business. You can also classify a brand by the turnover that the company makes per annum. Their range of merchandise can also define them because they all stores sell different things. Retailers can also be defined by their location and the method of customer contact.
Pretty Little Thing
Ownership: Private Limited with Capital Share
Type of Retailer: Online Retailer
Size: Medium Business
Turnover: £30,000,000 (2015)
Range of Merchandise: Womens clothing, Womens shoes, Womens accessories ,
Location: Online Store
Method of customer contact: online form, E-Mail, Social Media
Pricing Policies: Competitive Pricing
Pricing Policies: