However, on the other hand, House of Fraser communicates quite differently to In the Style. House of Fraser has more than 50 stores in the UK alone. There are many popular locations like Oxford Street, Bluewater, Westfield, and Milton Keynes. Whenever House of Fraser have discount deals on they always have big posters outside of their stores to captures the publics attention, so that they go into the store.
House of Fraser also have annual Christmas adverts to promote their brand to their customers, so that they increase their income. House of Fraser have an app that customers can download on their smart phones, to make shopping easier. They also have a Facebook and twitter account. As House of Fraser is mainly a department store for adults, they use E-Mails to promote their discounts when they come out.
To conclude, both of these retailers are different, however they communicate with their customers and their target audiences in the same ways. Both of the retailers use social media, however, due to the fact the In the Style is aimed at young women they use social media such as Instagram and Snapchat that House of Fraser wouldn’t use because older adults wouldn’t use social media that younger generations use. They also advertise their brands on television during appropriate times. However, In the Style is an online store, where as House of Fraser is a bricks and clicks store, which helps them majorly.