Gift Spring Gift Fair magazine, September 2013 | Page 32

which a customer can enter and exit your business. A website needs to be the hub of your digital strategy; it needs to be constantly updated and improved. 54% of all New Zealanders aged between 15 and 65 that currently use the Internet, own a smartphone Is your business digitally savvy? Why should I care about getting a website? The answer is simple. More sales, more leads for your business. A website is a sales and marketing tool that exists to serve a purpose. For thousands of New Zealand businesses this purpose is to generate a result: more sales, more leads; more money. If you are not being found online then you are losing money to those who are. Use of the Internet in New Zealand has continued to rise reaching 86 per cent in 2011, up from 79 per cent in 2007 and 83 per cent in 2009. (The 2011 New Zealand World Internet Project: AUT University) 95% of online shoppers search the web for product information, price comparisons and peer reviews before making a purchase online and over 65% of in-store purchases are initiated on the web (PwC and Frost and Sullivan, Digital Media Research, 2011) 1.9 million New Zealanders are now buying online and in 2012 spent, on average, NZ$1,659 online; this is expected to grow by 14.9% compound per annum for the next 4 years. (PwC and Frost and Sullivan, Digital Media Research, July 2012) The digital customer Today’s consumer is evolving. They are digitally savvy, and it is not enough for your business to just have an online presence. A website is not a silver bullet; you can’t just “set and forget” your website, expecting it to do all the work for you. Your marketing needs to adapt to today’s consumer. The storefront is no longer the only door through 36% Of New Zealanders have shopped online via mobile devices during the past 12 months 12% Of New Zealand online shoppers have used a tablet to buy online, double 2011. (PwC and Frost and Sullivan, Digital Media Research, July 2012) To keep up with your customer, your website should also be mobile friendly. Responsive design is a way of designing web pages for mobile (smartphones and tablets) and desktop devices. The idea behind responsive design is that you design your web pages so that they respond to the device that is viewing it, no matter the screen size or operating system. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice. Call Zeald on 0508 932 748 or visit www.zeald.com/gift_consult NZ Dimensionz Ltd, latest project with Master Carver Jeff Bryan Proudly NZ Made in the Wairarapa since 1979 have a commitment to support local talent. Their latest project features designs by well-known Master Carver Jeff Bryan. Each pendant is handcarved by craftsmen in the Carterton factory and includes notes from Jeff explaining the significance of each design. The range has already received wide acclaim and will be joined by a new collection of Mother of Pearl pendants to be released at Spring Gift 2013. F I Canton Fair Accommodation Chimelong Hotel “Chimelong Hotel is pulling out all stops to provide our NZ Gift Trade Association members attending the Canton Fairs, with top class accommodation at the lowest possible price.” said NZGTA Chairman, Bill Spillane. Not only does Chimelong Hotel extend our members the cheapest price worldwide, for a Superior Room, they automatically upgrade everyone to a higher grade Hunter Room at no extra cost. Other special services extended to our members include - exclusive NZGTA Check-in Check-out Desk in the main lobby, door key pass ready and waiting for returning guests, daily breakfast for two people per room, free entry to the Fitness Centre and Swimming Pool, 10% discount for laundry, 15% discount food and beverage, Canton Fair registration desk at the hotel, free shutt