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The market could be explored based on sale channel as online retail stores, bricks and fintech companies, mortar
stores, and other channels. The “Retail store and Online store” segment led the market in 2015 and will continue
to lead in the forecast period. The key factors that may be attributed to the growth of the market includes
growing inclination of customers towards online retail stores to simply relate numerous rewards and offers
related with gift cards and make purchase choice in less time.
North America accounted for the major share of the gift card market in 2016 and will continue to lead in the
forecast period. The factors that could be attributed to the growth include the high level of digital consciousness
among end users in the region and increasing demand. In addition, intense competition among gift card issuer
is encouraging them to offer gift cards with unique offers to surge their client base and market share in the gift
cards industry. North America is followed by EMEA and APAC owing to growing demand in emerging countries,
improving lifestyle and increasing disposable income.
Some of the key players that fuel the growth of the gift card market comprise Quicksilver Solutions Pvt. Ltd.,
First Data Corporation, Blackhawk Network Holdings, Inc., National Gift Card Corp., Duracard, Plastek Card
Solutions, Inc., DOCUMAX INC., Trans Gate Solutions, Tender Card, Vantiv, and others. The leading companies
are taking up partnerships, mergers and acquisitions, and joint ventures in order to boost the inorganic growth
of the industry.
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