Gift Card Market Key Players, Trends, Growth Opportunities and
Industry Forecast till 2025
“The factors that propel the growth of the market include
rising demand for gift cards among businesses and
corporates, extensive acceptance of gift cards among
consumers, soaring acceptance of gift cards as corporate
incentives, widespread desirability of gift card programs
among businesses, and improving brand consciousness
and attracting new clients.”
Global gift card market is anticipated to witness an exponential growth in the forecast period. A gift card, also
termed as “Gift Certificate”, or “Gift voucher”, is a prepaid stored-value money card typically issued by a bank
or retailer to be used as a substitute to cash for purchases within a specific store or related businesses.
The factors that propel the growth of the market include rising demand for gift cards among businesses and
corporates, extensive acceptance of gift cards among consumers, soaring acceptance of gift cards as corporate
incentives, widespread desirability of gift card programs among businesses, and improving brand consciousness
and attracting new clients. Gift card market is anticipated to expand at a significant CAGR of 14.8% in the
upcoming period as the scope, product types, and its applications are increasing across the globe.
Market could be explored by product type, application, industry vertical, and geography. Market could be
explored by product type as E-Gifting, Universal Accepted Open Loop, Restaurant Closed Loop, Miscellaneous
Closed Loop, and Retail Closed Loop. The “E-Gifting” segment led the gift card market in 2017 and will continue
to lead in the forecast period. The key factors that may be attributed to the growth of the market includes
increasing convenience experienced by the consumers and digital literacy across the globe.
The key applications that could be explored in the market include Coffee Shop, Department Store, Restaurant,
Entertainment (Music, and Movie) and Other. The market could be explored based on industry vertical as
Corporate and Retail Institutions. The “Corporate” segment led the market in 2016 and will continue to lead in
the forecast period.
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