GIBF E Magazine AUG-SEPT-2019 GIBF The Business Tycoons Magazine Aug-Sept | Page 20

TOP 5 COSMETICS COMPANIES IN THE WORLD 2019
The beauty industry is a multi-billion-dollar industry which is known to stay strong even in times of economic strife,
while the following top 10 cosmetics companies are leading the global cosmetics market for decades.
Lakme
It also launched the Lakmé Perfect Radiance and Lakmé
eyeconic kajal which gained significant market share. In
the financial year 2012, Hindustan Unilever Limited had a
rise in profit before tax and interest of about 23%.
Lotus
His brand deals with manufacturing and selling of various
kinds of cosmetics. The list includes face cleansers,
sunscreens, winter care, hair oils, and shampoos. Passi
knew the importance of good packaging and made sure
his products stand out in design. He also priced his
products at least 10-15% lower than the contemporary
brands in the segment.
Biotique
The ingredients used are extracted naturally from herbs.
Moreover the herbs/plants used for extracting raw
material are also monitored from its nascent stage hence
the end product is organic.
Touching People's Lives
The vast majority of Europe's 500 million consumers use cosmetic
and personal care products (hereafter 'cosmetics') contributing to
well-being and healthy lifestyles, and positive self-esteem every
day. Ranging from antiperspirants, fragrances, makeup and
shampoos, to soaps, sunscreens and toothpastes, cosmetics play
an essential role in all stages of our life
L'Oreal
L'Oreal is one of the giants in the cosmetic segment in the
world. Jean-Paul Agon is the chairman and CEO. The Company
has been present in India for about 20 years.
Revlon India
Pricing is done for the mid-level consumers as it neither too
high nor too low priced. The company owns approximately 20-
25 % of the domestic colour cosmetic market share.
Maybelline
It was later acquired by L'Oreal and in India it was launched by
its subsidiary, L'Oreal India.