Following Championship Weekend , 67 percent of NCAAF Game Parlay bets this season have been placed using Kambi ’ s multi-game parlay function , company officials say .
Following Championship Weekend , 67 percent of NCAAF Game Parlay bets this season have been placed using Kambi ’ s multi-game parlay function , company officials say .
on-property bet in the state in 2019 .
Although operating in the state includes that high tax rate , New York will be a huge market for mobile sports betting for years to come , according to Sarah Robertson , Kambi ’ s vice president of sales . She says the company will consider it a major priority .
Robertson says that the New York operation , combined with recently signed agreements with tribal operators Desert Diamond Casinos and Saginaw Chippewa Gaming , will be important in Arizona and Michigan .
This coincides with good news north of the American border for Kambi .
Back in June , the Canadian Senate passed Bill C-218 to allow singlegame sports wagering in the country . Similar to the United States , conducting single-event sports betting offerings will be determined on a province-by-province basis starting with its largest province , Ontario .
The Ontario market could be opened to operators and providers sometime in the first quarter of 2022 . If Ontario were a U . S . state , it would be the fifth largest with a population of 14.7 million residents ( almost identical to New Jersey ’ s ), which is almost 40 percent of Canada ’ s population .
Ontario is also home to the most professional and amateur sports organizations in the country with three CFL teams , two NHL teams , and one team in each of the MLB , NBA , MLS and NLL . The market has huge potential , and all the major players in the industry will be waiting to sink their teeth into it .
“ We want to be ready before day one ,” Rush Street Interactive CEO Richard Schwartz said of plans to launch the BetRivers product in Ontario , on a panel at the recent SBC Betting on North America Summit .
Kambi was able to unveil major enhancements to its Game Parlay product in preparation for NCAAF bowl season and the College Football Playoff , providing an NFL-style offering of combinable bet offers and player props .
The latest improvements to Kambi ’ s Game Parlay product for college football include an extension to the number of combinable bet offers available , which now stands at more than 20 and is comparable to those offered by Kambi for the NFL .
The product features a market-leading number of player props markets for both single and multi-game parlays , with bet offers including Total Passing / Receiving / Rushing Yards by the Player and Anytime / First / Last Touchdown Scorer .
Kambi ’ s Game Parlay offering is also unique for its multi-event and multi-sport capabilities . Following Championship Weekend , 67 percent of NCAAF Game Parlay bets this season have been placed using Kambi ’ s multi-game parlay function , company officials say .
Meanwhile , engagement was significantly increased alongside the offering expansion , with both the percentage of bettors placing an NCAAF
Game Parlays bet and the percentage of all NCAAF bets placed via Game Parlay doubling compared to the start of the season .
The company also extended its tentacles into the world of horse racing . Kambi recently entered into a partnership to provide its online and on-property sportsbook to Affinity Interactive ( AI ), an omnichannel gaming industry leader , to power AI ’ s upcoming retail , digital and online sports betting offering , DRF Sports .
The multi-year partnership will provide AI with access to Kambi ’ s bestin-class betting solutions , from compliance provision and odds compiling to customer intelligence and risk management , all built on Kambi ’ s proprietary software platform .
AI ’ s significant online and mobile presence , including the iconic , 127- year-old Daily Racing Form , a leading provider of premium data and authoritative editorial coverage to horse racing and sports enthusiasts in North America , and DRF Bets , one of America ’ s fastest-growing online and mobile wagering platforms , will enable it to provide Kambi ’ s technology and services instantly to customers .
The multi-state agreement will introduce the Kambi-powered sportsbook online in Iowa before launching in additional states throughout 2022 and beyond .
“ We are thrilled to work with the talented team at Affinity Interactive to provide our leading software to sports enthusiasts across the U . S .,” says Kristian Nylén , CEO of Kambi . “ This agreement is an exciting opportunity to showcase the strength of our product and leverage our experience to succeed in the competitive sports betting market . The combination of Kambi ’ s advanced technology , DRF Sports ’ multimedia information capabilities and Affinity Interactive ’ s regional casino assets makes for an enticing sports betting proposition .”
“ This is an exciting time for Affinity Interactive and the sports betting industry ,” says James Zenni chairman of Affinity Interactive , “ and partnering with Kambi will allow us to capitalize on a number of compelling opportunities and position our businesses for shared success . This is the first step in our strategy of rolling out the DRF Sports brand to online customers for sports betting and iGaming .”
The sports betting industry and those who service it enjoy an unprecedented growth period . It ’ s a mini-version of the nationwide growth of legalized casino operations that began in the 1990s .
Kambi and IGT are not the only companies enjoying this ride . But their commitment demonstrates the respect sports-betting products command at major establishments .
42 Global Gaming Business FEBRUARY 2022