“ We ’ ve seen that the customer demand for sports and sports betting is very strong and it will continue to be strong for the foreseeable future .”
“ We ’ ve seen that the customer demand for sports and sports betting is very strong and it will continue to be strong for the foreseeable future .”
— Joe Asher , President , Sportsbetting , IGT
Ohio remain to go live , and New York mobile betting is just getting started . “ We ’ ll continue to see business expand as new customers sign up for accounts and bet ,” he adds . “ Additionally , media companies , professional sports leagues and individual sports teams continue to increase their involvement in the business , which will only drive further growth .”
Asher notes that there is a heavy focus on marketing today , but over time it will shift more toward product and the creation of more enjoyable betting and watching experiences . IGT ’ s PeakBarTop Flex is designed exactly for these opportunities , he says , as it allows sports fans to enjoy other casino games such as slots and keno , while also watching sporting events and placing bets .
The company ’ s big performer in the sports-betting space remains the
PlaySports platform . IGT will continue to invest significantly in the product . Here are a few “ by the numbers ” quick facts on IGT PlaySports :
• IGT PlaySports is live in 21 states
• Powers more than 60 sportsbooks across the country
• 450-plus kiosks deployed in the U . S .
• Scalable omnichannel solution for retail and online sports betting
• IGT is the exclusive retail sports betting platform provider for industry leader FanDuel Group
• Offers range of self-service betting technologies , including CrystalFlex Terminal , PeakBarTopFlex , PlaySports QuickBet Kiosk and PlaySports Pad
• Customers include tribal and commercial casinos , racetracks , a lottery and a professional sports franchise
• Recently named “ Sports Betting Platform Provider of the Year ” at the SBC Awards North America
The platform is considered one of the most influential technology stacks in the rapidly growing and evolving U . S . sports betting market . In the threeplus years since the U . S . Supreme Court repealed the Professional and Amateur Sports Protection Act , IGT has emerged as a leading B2B sports betting technology provider in the U . S .
IGT ’ s PlaySports technology is available at the FanDuel Sportsbook at The Meadowlands Racing and Entertainment , the highest-volume sportsbook in the U . S .
Unlike other sports betting platform suppliers , IGT has a GLI-approved solution that is backed by IGT ’ s pedigree in land-based casinos , company officials indicate . IGT developed the PlaySports stack and service team specifically for the retail , mobile , online and mobile on-premise sports wagering opportunities of the U . S . market .
IGT ’ s in-house Trading Advisory Services Team can provide PlaySports customers around-the-clock expert odds making with localized pricing for pre-game and in-play bets , continual offer monitoring and optimization , and on-call expertise in every aspect of day-to-day sportsbook operations .
The company ’ s PlaySports customers can also benefit from compelling and original promotional bets , exclusive parlay and combination wagering and player retention and acquisition strategies designed by the team ’ s content managers .
Operators can also return maximum value to their customers through IGT ’ s proprietary , fully integrated PlaySports PAM ( Player Account Management ).
Now live in several states , the PlaySports PAM is delivering an intuitive user experience that can effectively drive customer acquisition and retention through targeted sports betting promotions — ultimately strengthening the operator-player relationship . Unlike the iGaming PAMs that originated outside the U . S ., IGT ’ s PAM was built from the ground up , specifically for the unique challenges , opportunities and demands of the U . S . sports betting market . Because it is a modular component of the PlaySports platform , the betting engine ’ s offer creation and rewards availability are second to none .
Another key differentiator for the PlaySports platform is its compatibility with IGT ’ s portfolio of self-service betting technologies .
Adding self-service betting options to a retail sportsbook environment provides operators choice and convenience for how and where they offer sports betting , and gives players added privacy while placing wagers .
Another State , Another Success
It ’ s been a busy post-PASPA period for Kambi . The London-based company is a leading leading B2B provider of premium sports betting technology and services to the regulated global betting and gaming industry , with dozens of partnerships across six continents .
Kambi was well positioned to power United States operators immediately after sports betting was legalized in the United States .
Subsequent Kambi highlights include opening a U . S . office and leading the group of heavy hitters helping New York open the online sports-betting age during the first week of January .
Kambi headlined one of two groups that earned a coveted 10-year mobile sports betting license at the end of 2021 . The highest-scoring group during the process was the Kambi-led consortium , which included its partner Rush Street Interactive , operator of an on-property sportsbook at Rivers Casino and Resort in Schenectady , New York , where it took the first legal
FEBRUARY 2022 www . ggbmagazine . com 41