options continued
- Mentions: number of times the business was mentioned in tweets- New followers: number of new followers gained- Tweets linked to the business: number of time the business’ twitter cards were tweeted by the business and / or other users + Tweet activity dashboard: The Tweet activity dashboard displays tweet data to help optimise a business’ performance on Twitter. A business can leverage these insights to inform ongoing content strategy for both paid and organic tweets and content. This dashboard can for example answer following questions:- How many impressions do the tweets receive?- Which of the tweets resonate best with the target audience?- How does the tweet metrics break out by organic and promoted activity?- How does the recent performance compare to past results?- How does the engagement metrics break down by type? When a business learns what resonates best with its audience it can start tweeting similar content. This dashboard is, therefore, helpful to visit if the business it thinking about planning a content calendar for its Twitter account. + Audience insight: Knowing the audience enables a business to focus its content and better connect with people that matter to the business. Twitter’ s audience insight provides the business with a real-time look at the people that are most relevant to the business, such as its followers or people who have engaged with the business’ tweets. The business can learn about its audience’ s demographics, interests, lifestyle, and purchase behaviours – and leverage these insights to create the most relevant message and help the business identify new audiences. + Campaign dashboard: When a business is trying to grow, setting goals and tracking results in a timely and accurate manner is critical. This campaign dashboard helps businesses optimise their Twitter ads campaigns. Following areas can be tracked:- Impressions: how many times have the ads been seen- Results: how many actions were taken on the ads- Engagement rate: the number of impressions divided by the number of results- Cost per result: how much the business is paying, on average, for each relevant action people are taking from its ads indicative costs
The above mentioned analytical tools are free.
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