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Twitter Profiles what why
Twitter is yet another social media platforms where businesses can engage with fans and customers. It is built on the principle of“ micro-blogging” which means posts with 140 characters or less. When a business registers as a Twitter user, it creates a profile with a summary of the business along with an image and a link to the website. The profile shows how many people follow the business, how many people the business follows, as well as the number of tweets the business has created. All the tweets( messages) that a business creates are displayed on its Twitter profile. These can be viewed by people searching for information about that particular topic, as well as the followers(“ Social Media Marketing Tutorial- How to Promote Your Business on Twitter,” 2015)(“ How Twitter works,” 2016)
There are more than 550 million active twitter users across the world( 2.9 million in Australia alone) which makes Twitter a massive platform to engage the target audience. More than 70 % of small businesses are on Twitter, which means that more likely than not the competitors of a particular business are already on Twitter, competing for the customers. Hence, Twitter is an important tool to stay ahead in the competition for customers(“ Social Media Marketing Tutorial- How to Promote Your Business on Twitter,” 2015;“ Using Twitter to market your business,” 2016). Here is some further encouragement to join Twitter(“ Twitter followers,” 2016): + 78 % of people who follow an SMB on Twitter retweet content from that business. + 75 % of the people following an SMB on Twitter feel better about the business after following it and reading its tweets. + 69 % of respondents have purchased something from an SMB after following it on Twitter.
A business should use Twitter if it wants to: + Discover what is happening right now: Twitter gives a business access to what is going on in its industry and around the world. The business can search for relevant conversations that are happening on a relevant topic and join in the conversation(“ Intro to Twitter for Business,” 2016). + Increase its brand awareness: The business can raise the awareness of its profile and its business by regularly communicate with its followers(“ Intro to Twitter for Business,” 2016). + Provide timely customer service: People will often talk about the products they use on Twitter, so it is a natural place for a business to provide customer service. 85 % of small and medium businesses on Twitter agree that it is important to support queries. This will help the business develop a good reputation and a strong relationship with the customers
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