Twitter Analytics
Notice how there in just one picture is so much information available for the user. In this picture, the business is being told how many impressions its tweets earned the past 28 days, how many impressions and engagements every tweet got as well as the engagement rate. There is a daily breakdown on the right side and a monthly breakdown on the top. Twitter analytics has a lot of information for the business and can be quite challenging to find the way around the different numbers and meanings. However, it is a great tool to let a business measure activity and performance and to engage better with its target audience.
EMERGENT CONSULTING AUSTRALASIA PAGE 17- 20