Twitter Analytics
Notice how there in just one picture is so much information available for the user . In this picture , the business is being told how many impressions its tweets earned the past 28 days , how many impressions and engagements every tweet got as well as the engagement rate . There is a daily breakdown on the right side and a monthly breakdown on the top . Twitter analytics has a lot of information for the business and can be quite challenging to find the way around the different numbers and meanings . However , it is a great tool to let a business measure activity and performance and to engage better with its target audience .
EMERGENT CONSULTING AUSTRALASIA PAGE 17 - 20