Instagram Ads what
It was explained above how a post promotion is a middle way between a regular post and an advertisement . Instagram Ads are linked up with Facebooks Ads ( because Facebook owns Instagram ) and they are therefore controlled and reviewed from the same platforms as the Facebooks : Ads Manager and Power Editor and the overall Business Manager . Price is also set via the same bidding process as with Facebook . However , it is also possible to access the Ads Manager and create Instagram ads without having a Facebook account ( Hines , 2015 ). Ads will typically consist of an image calling for some sort of action by the viewer .
With a community of more than 500 million users , Instagram is one of the world ’ s largest mobile ads platforms . It is an end-to-end advertising solution that can help a business drive sales , increase awareness , increase brand association , and get visits to the website and app downloads . why
Instagram is the perfect platform for businesses to reach a huge audience and especially relevant when engaging with the younger population . Instagram ads can help a business achieve following results : + Click to website + Website conversations + Mobile app installs + Mobile app engagement + Video views + Reach and frequency + Page post engagement + Mass awareness Whether the business goal is to announce a new product or event , increase app downloads or add a piece of creative to a larger campaign , Instagram adverts are proven to work . In fact , 97 % of Instagram campaigns measured by Nielsen Brand Effect increased advert recall (“ Grow your brand with Instagram adverts ,” 2016 ). options
Instagram has three different types of ad solutions (“ Advertising on Instagram ,” 2016 ).
+ Photo Ads With photo ads , a business can tell their story or show their product through beautiful and creative images . Whether the goal is to inspire people to see the brand in a different way or to take a certain action , the photo ads offer a clean , simple and beautiful creative canvas . These pictures will appear in the news feed of the targeted audience , and they will blend in with the regular Instagram content . The only difference from a normal post is a small note in the top right corner saying that this picture / post is “ sponsored ”.
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