Ads manager and Power editor :
+ Adverts Manager : When a business runs adverts , it can go to Facebook ’ s Adverts Manager to see how its ads are performing , it can make changes to the ads and get reports that show whether it ’ s reaching its goals or not . Adverts manager lets the business (“ Adverts reporting : Advert performance ,” 2016 ): > Get an overview of its campaigns > Learn more about its adverts performance > Make changes to ads based on performance > Manage the adverts on the go ( from a mobile phone ) indicative costs
+ Power Editor : Power Editor is a tool for advertisers who operate at scale and need precise control of their adverts , advert sets , and campaigns . Power Editor ’ s key features are (“ Power Editor Basics ,” 2016 ): > Powerful search and filters : Power Editor lets the business search its adverts and quickly view only the information that is most important to it . It let the business : > Create custom filter rules to search the business ’ adverts > View active adverts or campaigns by objective > Customise the view of the business ’ table > Create and edit multiple adverts quickly : Advertisers can use Power Editor to create , edit and manage their adverts more efficiently . It lets the business : + Select and edit multiple adverts and move across campaigns + Split advert sets to easily test age and gender demographics + Automate advert naming conventions with important campaign info
+ A working space for creating , editing and managing adverts : The Power Editor design gives the business more working space to edit adverts or view campaign info . It lets the business : > Move between campaigns , advert sets and adverts in one click > Get a better view of the business ’ changes and easily navigate the campaign structure
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