Ads manager and Power editor:
+ Adverts Manager: When a business runs adverts, it can go to Facebook’ s Adverts Manager to see how its ads are performing, it can make changes to the ads and get reports that show whether it’ s reaching its goals or not. Adverts manager lets the business(“ Adverts reporting: Advert performance,” 2016): > Get an overview of its campaigns > Learn more about its adverts performance > Make changes to ads based on performance > Manage the adverts on the go( from a mobile phone) indicative costs
+ Power Editor: Power Editor is a tool for advertisers who operate at scale and need precise control of their adverts, advert sets, and campaigns. Power Editor’ s key features are(“ Power Editor Basics,” 2016): > Powerful search and filters: Power Editor lets the business search its adverts and quickly view only the information that is most important to it. It let the business: > Create custom filter rules to search the business’ adverts > View active adverts or campaigns by objective > Customise the view of the business’ table > Create and edit multiple adverts quickly: Advertisers can use Power Editor to create, edit and manage their adverts more efficiently. It lets the business: + Select and edit multiple adverts and move across campaigns + Split advert sets to easily test age and gender demographics + Automate advert naming conventions with important campaign info
+ A working space for creating, editing and managing adverts: The Power Editor design gives the business more working space to edit adverts or view campaign info. It lets the business: > Move between campaigns, advert sets and adverts in one click > Get a better view of the business’ changes and easily navigate the campaign structure
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