Google Plus ( Google +) what
Google + is a social network media just like Facebook , Twitter or LinkedIn where a business can connect with customers , followers , fans and friends ( Copp , 2016 ). It is managed through the Google My Business account , and as such those two tools assist each other . By strategically organising connections on Google +, the business can segment key audience and share relevant content with them ( Copp , 2016 ). why
The Google + account is automatically connected to the Google My Business account , which means having an up to date Google + account will benefit the activity on Google My Business and vice versa . When a business is listed in a google search because it has a Google My Business profile , it will automatically include a link to the business ’ Google + Page – hence , it is important to spend time on the Google + account to make customers intrigued ( Vaughan , 2015 ). options
Google + comes with the four optional choices to improve the business profile ( Copp , 2016 ): + Circles : lets the business organise people into different Circles such as customers or influencers . This help the business target its messages to the right people . A restaurant could create a circle of food lovers and then share updates on food with them . + Communities : are forums where people are organised around a topic or a cause and thus provides the perfect opportunity to engage with likeminded people . + Google Hangouts on Air : a tool that lets the business host and broadcast videos through YouTube or Google +. Can be used for events like webinars , performance tests , debates or other business events that the business would like its customers / followers to see . + Collections : lets the business group posts by topics . The business can create new collections or follow connections that it is interested in . People can then easily click into the collection and view similar content . indicative costs
Setting up a Google My Business profile is free of charge .
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