Google Plus( Google +) what
Google + is a social network media just like Facebook, Twitter or LinkedIn where a business can connect with customers, followers, fans and friends( Copp, 2016). It is managed through the Google My Business account, and as such those two tools assist each other. By strategically organising connections on Google +, the business can segment key audience and share relevant content with them( Copp, 2016). why
The Google + account is automatically connected to the Google My Business account, which means having an up to date Google + account will benefit the activity on Google My Business and vice versa. When a business is listed in a google search because it has a Google My Business profile, it will automatically include a link to the business’ Google + Page – hence, it is important to spend time on the Google + account to make customers intrigued( Vaughan, 2015). options
Google + comes with the four optional choices to improve the business profile( Copp, 2016): + Circles: lets the business organise people into different Circles such as customers or influencers. This help the business target its messages to the right people. A restaurant could create a circle of food lovers and then share updates on food with them. + Communities: are forums where people are organised around a topic or a cause and thus provides the perfect opportunity to engage with likeminded people. + Google Hangouts on Air: a tool that lets the business host and broadcast videos through YouTube or Google +. Can be used for events like webinars, performance tests, debates or other business events that the business would like its customers / followers to see. + Collections: lets the business group posts by topics. The business can create new collections or follow connections that it is interested in. People can then easily click into the collection and view similar content. indicative costs
Setting up a Google My Business profile is free of charge.
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