Google My Business / Google Search / Google Maps what
Google My Business is a free and easy to use platform that lets businesses integrate their business information and manage their presence across Google Search , Google Maps and Google +. An updated Google My Business page results in the business information being showed in google searches and on google maps , if a person searches for that particular business in that location . The difference to Google AdWords is that here the business details will only be showed in the organic rankings on google search , not in the very top or the right side where the AdWords business information is showed (“ About Google My Business ,” 2016 ; Vaughan , 2015 ; Volpe , 2015 ). why
Businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers . A business can read and respond to reviews from customers , and post photos that show what the business does . Businesses that add photos to their listings receive 42 % more requests for driving directions on Google Maps and 35 % more clicks through to their websites than businesses that don ’ t (“ About Google My Business ,” 2016 ). options
To get the free listing with the Google My Business , a business needs to set up an account and provide Google with following : + A brief description of the business + A phone number , address , website , hours of operation and other contact details + A logo or picture that represents the business The more optional information the business provides the better search results for the customer . Google My Business comes with options to connect the business profile with the social media Google + as well as YouTube and other online platforms operated by Google ( Vaughan , 2015 ; Volpe , 2015 ). indicative costs
Setting up a Google My Business profile is free of charge .
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