Google My Business / Google Search / Google Maps what
Google My Business is a free and easy to use platform that lets businesses integrate their business information and manage their presence across Google Search, Google Maps and Google +. An updated Google My Business page results in the business information being showed in google searches and on google maps, if a person searches for that particular business in that location. The difference to Google AdWords is that here the business details will only be showed in the organic rankings on google search, not in the very top or the right side where the AdWords business information is showed(“ About Google My Business,” 2016; Vaughan, 2015; Volpe, 2015). why
Businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers. A business can read and respond to reviews from customers, and post photos that show what the business does. Businesses that add photos to their listings receive 42 % more requests for driving directions on Google Maps and 35 % more clicks through to their websites than businesses that don’ t(“ About Google My Business,” 2016). options
To get the free listing with the Google My Business, a business needs to set up an account and provide Google with following: + A brief description of the business + A phone number, address, website, hours of operation and other contact details + A logo or picture that represents the business The more optional information the business provides the better search results for the customer. Google My Business comes with options to connect the business profile with the social media Google + as well as YouTube and other online platforms operated by Google( Vaughan, 2015; Volpe, 2015). indicative costs
Setting up a Google My Business profile is free of charge.
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