Getting Started with Marketing Guide | Page 2

GETTING STARTED The Life University Marketing Department is here to serve you! Whether you need a simple printed flyer, a complex video for promotion or documentation, a social media campaign to stimulate interest, or a combination of such services, we’ve got it covered. We are committed to incorporating the Life University brand into every campaign campuswide. Let’s get started. Determine Need: The first step you need to take is to answer some questions, not only for yourself, but also for the Marketing Department. For example… Question: Who is your audience? Prospective students? Existing students? Alumni? Chiropractors in the field? Question: What is the intent of your promotion? To recruit new students? To increase attendance at an event? Question: What mode(s) of communication are best for your audience? Social media? Video? Email? A combination of these? Once you have a clear vision of WHAT you are trying to achieve, the avenues and means to get there become clear. Gather Info: Once need has been established, it’s time to pull together all of your resources, so the Marketing Department will have the information they need to make your department look its best. Speak with your colleagues to acquire input as to your project goals; make sure your team is onboard with your initiative. Make notes of times, places and details so you can provide Marketing with the details they need to make your project the best it can be. If you have access to specific photography or imagery that you’d like to incorporate, now is the time to compile that for use. Otherwise, use the LIFE Marketing Department as a resource to provide imagery that will ensure your message looks great. Jot down any specific copy or verbiage you’d like to include. We can embellish upon what you Life University Creative Marketing Guide | 2