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THE BETA SWITCH: THE NEW STUBBORN FAT SOLUTION FOR WOMEN Stubborn Fat Stubborn fat is the fat that accumulates in particular areas such as the hips, butt, and thighs of lean women. It may show as cellulite, or it may not. Stubborn fat is very difficult to remove (so it is aptly named!), as you are probably aware. It’s there in obese women too, but they may not realize that it’s ‘stubborn’ until they get rid of more of their overall fat. Now, some of you may be thinking that you have stubborn fat but you’re not lean. The Beta Switch will help you get rid of both kinds of fat. And your ‘regular’ fat will melt away much faster if you keep your beta receptors turned on. And lucky for you, when you get to your stubborn fat, you won’t hit the seemingly unbreakable wall that other women do. You’ll already know how to keep your beta receptors turned on and happy, so although you’ll notice a slowing of fat loss in your trouble spots, you’ll be able to lose them. One of the reasons fat is believed to be preferentially stored in these stubborn areas is for breastfeeding. As mothers (or the ability to be a mother – because we are female) we are genetically programmed to have a backup supply of fat so we can care for our offspring in times of famine. When women lose fat, typically we lose it from our upper body first. No matter that we may have a lot more fat down below; our body will always take the fat from our upper body first. That’s the pattern of fat loss for most women. And as frustrating as that is, we can’t change that. So, stubborn fat is doubly difficult — it’s stored easily and it’s extremely hard to shift once it is stored. Like we talked about before, body fat contains two types of adrenoreceptors – beta and alpha. These adrenoreceptors control fat cell metabolism as well as blood flow into and out of the fat cell. In very basic terms, beta receptors promote fat metabolism and alpha receptors block fat metabolism. Continuing in very basic terms, in the game of fat loss, beta receptors are good and alpha receptors are bad. 14