COMMUNICATION
FENDI
Fendi is a very popular designer from Rome, Italy that started in 1918. Fendi’s mission statement is to “provide all of their buyers with high quality taste for the value of their money.” Their target customers are aimed at people aged throughout 30-50 years old, with an average income of $10,000. These customer are mostly women, this will be a lot harder for Fendi to communicate in a varied ways because older people are not likely to have much social media. However Fendi has released a new line called Fendissimo, this is targeted for a younger audience, for Fendi this is a clever way of enhancing their fan base so that all different types of ages are targeted for their collections.
Fendi constantly keeps updating their social media making sure their high end fashion lovers are up to date on their recent collections and products. FENDI post many youtube videos on their youtube channel: https://www.youtube.com/user/FENDICHANNEL/featured
The video underneath is their Men's Fall/Winter 2016-17 campaign, their short, fun and eye catching videos make people want to watch more videos and look into their collection, this isn't just good communication with their audience it’s making a profit as well.
They're marketing scheme is very successful because they have a professional, working online store, newsletters for subscribed customers, Fashion show events and they email their clients about new collections and designs. Fendi also attract customer by using a little thing called celebrity endorsement, having popular models and celebrities, modelling the collections can attract many people and is a great way to communicate to their audience. Come on, who doesn't love looking at beautiful Kendal Jenner flawlessly modelling quirky, bright handbags? Other celebrities that have modelled for Fendi are the gorgeous Polish model, Anja Rubik, the beautiful English model Edie Campbell and the famous and funny Cara Delevingne.