ALL SAINTS
All Saints have adopted an individual approach to they're marketing, retail and online strategies. Their style and collections are conveyed through their mission statement, “To create a brand that blends music and fashion into a potent formula of desirable clothing that expresses individuality and attitude” grasps through their social media strategy, store design, garment decisions and e-commerce.
Even though almost everybody today has an account on at least one of these social media sites, All saints send emails to there online subscribers about current styles and offers. This makes sure that All Saints are successfully communicating to their customers and society.
All Saints marketing strategies helps present their style that they never follow trends they create them. By embracing gender segmentation in their attitude to social media and posting separately about women wear and menswear, this means they have communication with both genders.
Targeting men with posts about music and women with information about fashion, All Saints have grown a loyal fan base. Social media posts ultimately is aimed to drive potential online consumers back to the e-commerce website. Even though All Saints are up to date with social media and their online store, they do not host fashion shows or involve celebrities into their campaigns to attract customers.
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All saints, massively uses the power of social media to present their message and their edgy rock-chick merchandise that still manages to wow me season after season. All Saints are constantly active throughout the day on Twitter, Instagram, Facebook, posting fresh images and videos of their new bags, shoes and classic leather jackets.
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