Louis Vuitton use various methods of communication to cumminciate with their target audience. Their approach raises and shapes the brand to the public. The luxury brand have a feature fashion magazine that advertises and attracts their audience into their products and draws them into the brand, using celebrity endorsement to connect with their audience and build its publicity. The company's choice of social media for example, Instagram posts, twitter, Facebook which help attract the younger consumer groups and online advertising. They also use instore posters to advertise the visibility of the brand, billboards displaying their product adding color and credibility to the LV brand or the customers word of mouth to expand its influence and allowing customers to contact the retailer by email or telephone, they also accept written inquiries. The brand also depends on Public relations to establish a brand
image by using public relations activities or hosting social events and communicating with the public whilst also carrying out cultural activities and sports sponsorship the brands image and influence had been able to expand. Louis Vuitton believe that cultural activities allow customers to experience the unique and phycological and emotional satisfaction of the products and brand image. They take a networking approach to help explore the historical source of approach stating where the brands influence came from and its history. Louis Vuitton want to be recognized by all public groups and their development of global market integration and ways of communication have allowed for this to happen and demonstrate what the LV brand is really all about, involving its consumers and target audience at the same time.