Urban outfitters are well known for they way they connect and communicate with their customers. Their philosophy is..
''Our established ability to understand and coonect with our customers on an emotional level is the reason for our succes. The reason for this succes is that our brands are both compelling and distinct. Our global is to offer a product assortment and an enviroment so compelling and distinctive that the customer feels an empathectic connection to the brand and is persuaded to buy''.
They simulary to Louis Vuittion use social media to communicate with their target audience. Urban Outfitters have an instagram account that features various brands and products, also displaying the quirkniness and unique identity of the store itself drawing in its consumers.
Pages on twitter and facebook alow customers to activly respond to anything trending and their website consists of blogs and the 'Urban outfitters community' which demonstrates what the store have to offer, raising brand awarness and shaping the image of the brand also keeping customers involved.
Products can be purchased offline and instore. Urban outfitters offer many promotional sales and discounts which attracts it target audience and helps to generate sales.
They also unlike many other stores offer a next day delivery service so if products are unavalible instore you can be garenteed the same item the next day by purchasing it online!
The online website is a big feature of the succes of Urban as it also shows trends of music and social events also cooking recepies for its customers, whilst demonstraiting ways in which their products can be used.
This leads to a stonger consumer relaitionship with alows for the succes of the brand and its target audience.
They are reachable through email, telephone, written or face to face communicaition.
Unlike Louis Vuittion their products are of a more younger and quirkier approach, providing products that stand out to customers enabling them to feel indepently unique in expression which attracts more and more consumers daily as a personal level of connection is explored within the brand.
With this approach Urban Outfitters is improoving everyday but in order for the company to still be succesfull they have to remain updated with new modern trends and contiuosuly use technology to create more enjoyable activities and experiences for their customers.