River island uses a range of different methods to communicate with their target audience. They use Instagram as a platform to get new products and offers out there and because many of their target audience are on Instagram. Their Instagram also offers interaction between them and the customer as customers are able to post pictures of themselves in River Islands clothes or accessories with the hashtag #ImWearingRI. River Island also has a YouTube channel that gives customers style tips and a forecast of upcoming trends. River island also offers more traditional methods of communication such as their tv adverts and billboards as well as bus posters and all their methods are very affective as many people will see this and it will encourage them to come to the store. River Island also has a magazine that can be found in stores which allows them to update their customers on trend changes.
Missguided
Missguided uses a range of different methods to communicate with their target audience.They use Instagram as a platform to get new products and offers out there and because many of their target audience are on Instagram it helps them reach them easier.Their Instagram also offers interaction between them and the customer as customers are able to post pictures of themselves with the hastag #babesof missguided .As the brand is about female empowerment they often post motivatiinal quotes which draws people in.They also email existing customers every now and again giving them porp them promotional offers.
River island