Communication
Communication is very important for a brand because it could be the difference between the company being popular and well know and making a large profit or a small unknown company not making a lot of profit. Communication can make or break a brand. The way a brand is shown to the public is so important that is why brands try to hire the best PR people to make sure the brands name and reputation stays perfect and untarnished. A brand would also hire top marketers because they need to come up with new creative ways to show of the brand to attract new customers whilst also staying true to what loyal customers already like. Many Brands use online and offline methods to communicate with their target audience. Social media is a more modern way of communicating with a large number of people all over the world. There is a basic communication structure that is followed by most retailers.