Why is communication critical?
TOPSHOP VS MICHEAL KORS
Topshop is a British multinational fashion retailer, which is part of the Arcadia Group. They sell clothing, both mens and womenswear , shoes, make-up and accessories. It has around 500 shops worldwide, where 300 of them are located in the UK. These 500+ shops are spread across 40 different countries. In addition to that, they also operate online therefore many of their products are sold online.
Topshop has done a great job through communicating with customers, especially on the internet. They communicate with customers via the use of social media pages like Facebook, Instagram, and Twitter. Also, they have their online website. All of these communication techniques via the internet are very beneficial, as they are cost effective. Their website is contemporary as it reflects the influence of blogging in the fashion industry today. Topshop created a great idea which brings customers into using the brand even more, by making it personal. On their website, individuals can upload their real life pictures of themselves wearing Topshop clothing. This is very similar to what a blogger would do.
This interaction with the customer and brand is effective, because it adds to Topshops reputation of following the latest modern marketing. They have a clear promotional strategy, as they know that using social media now is extremely popular by any user. Thousands, millions of people visit an online website or social media page every minute. Using online communication, helps to increase sales as they can measure the success of the website and analyse those results to see if changes need to be made to their strategy.
By Toyshop using social media as one of their strategies, it has made the strategy very successful. As content can be update very regularly. Facebook has been a fantastic idea, as thousands of people have their own account. They can ‘like’ Topshops Facebook page, which allows them to see posts on their timeline. As they are daily scrolling through their Facebook wall, they can see Topshops latest trends, outfits, offers, sales and many more. It’s very beneficial for customers, as they will know what is going on and when.
They are daily updated of what Topshop has in-store for them. A similar thing happens with instgram where posts are updated, as well as twitter. Customers are regularly updated with what Topshop has got to offer them. If Topshop were to change anything about their strategy they could advertise competitions and events via their Facebook page, this would encourage more customer interaction: whereas now although the Facebook page is fairly basic by uploading promotional videos and showcasing new products.