Glossary
In-house team
a team/staff/person who is part of the company as opposed to being sent in from an agency e.g an in-house security team
Communication
giving/recieving informaiion or getting through to someone/something using some sort of medium i.e talking, e-mailing or writing
Public Relations
to generate editorial coverage i.e through magazines, press packs etc.
Distribution Channel
the way products get from the supplier/manufacturer to the store
Bricks and Clicks
Bricks- mortar store
Clicks- e commerce