Their store ranges from concession collections (i.e their super adorable Tommy Hilfiger selection) to their own-brand products and don’t forget their notorious collection of intriguing and peculiar books. The way in which Urban Outfitters communicates with their audience is similar to their competitors. The key link between UO.and their audience is through social media. Their Instagram page in particular is the main way in which they post updates, new releases and sales. This is an effective way of communicating with their target market as we all know that teenagers and young adults (particularly those interested in fashion and media) are practically glued to their phone and the addicting applications that come with it.
The way in which a retailer communicates with their audience is extremely important; if a brand uses the right methods to interact and engage their target audience then their campaigns are more likely to be successful. Some ways in which brands might communicate to their audience are through e-mail subscriptions, billboards, social media and fashion shows. Although these are all effective ways of conveying a message to an audience, there are specific ones which brands with a different audience will use to get the best possible outcome. Urban Outfitters is a high street store which has a main target audience of teenagers to young adults (unless you’re a groovy senior like the iconic Baddie Winkle) and sells alternative and unique streetwear fashion.
Another way in which UO come into contact with their audience and inform them on what’s new with the brand is through e-mail notifications. Anybody who has signed up to their mailing list (with an obvious interest in the brand) will receive regular e-mails informing them on pop up sales, discounts, new collections, specifically selected items that person may like (based on their searches and basket) and much, much more. Although sometimes these constant e-mails can get a little