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Concession stores
When you have a loyalty for a retailer but sometimes you'd like to have a taste of other brands of a similiar family(to fulfill your shopping addiction) you might take a trip to a concessions store.
This is a store which sells other brands within its own store, for example the wonderous Topshop flagship store on Oxford Street which sells brands such as Office, House of CB and Ragged Priest. These concession brands are of course carefully selected to meet this particular store's target audience (considering its demographics, location, competition etc).