Glossary
KPI - Key Performance Indicator
Customer Service - To provide assistance to customerrs in order to meet their needs
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Marcomms - Marketing and PR working collaboratively
Vendor - A person or company offering something for sale
Component - A part or element of a larger whole
Critical Path - The series of tasks that must be done in order and in the correct amount of time in order to complete a project on time.
Bricks and Mortar Store - A physical store that you can walk into
Multi-channel Retailing - When a company provides numerous ways for customers to purchase goods
Omni-channel Retailing - When a retailer uses a variety of channels in a customers shopping experience
Gross Domestic Product (GDP) - GDP represents the monetary value of all goods and services produced within a nation's geographical borders over a specific period of time
Integration - An act or instance of combining into an integral whole