Lakeside is a large shopping centre in Thurrock, Essex. It is open seven days a week and is open for twelve hours every day apart from Sundays. Retailers choose this location because it is a busy shopping centre in an accessible location which attracts many customers.
They have a wide range of stores, from Primark to Hugo Boss, so they appeal to a wide range of consumers. It has many of the most popular high street retailers such as Topshop and River Island so retailers will choose this centre to be near their competitors so they do not lose out on sales. Then it also has high end retailers such as Lacoste and Choice so many wealthy consumers will choose to visit this location.
There are many different ways you can travel to this shopping centre from many different areas, so retailers will choose this location because it is easily accessible. You can get the c2c Rail train or there are also bus services which both take you directly to the centre. The centre also has multiple parking facilities and you do not have to pay to use these parking facilities so people will choose to visit this centre over somewhere that you have to pay.
70% of Intu Lakeside’s customers are female, so brands with a female target audience such as Victoria’s Secret or Miss Selfridge have chosen this location based on their target consumer. The population in Thurrock was 157,705 in 2011 so there are many people in the surrounding area.
Lakeside has competitors such as Bluewater and Westfield Stratford but even with these nearby competitors Lakeside has a footfall of 500,000 per week making it an extremely popular shopping centre. Also, Lakeside has a House of Fraser store whereas both of its competitors do not, so it offers something different for consumers.
Some consmers may choose to visit Lakeside instead of Oxford Street because it has everything under one roof so it is a lot easier and weather can not affect your shopping trip.
LAKESIDE SHOPPING CENTRE