Locations OF RETAILERS
OXFORD STREET
Oxford Street is a high street located in London, it is one of the most famous shopping venues in the world. Stores along the high street are open seven days a week. Retailers choose this location because it is in the capital of England and it is central in London. It is such a popular destination which many retailers have chosen.
Oxford Street is accessible if you can travel by train, however this is the only way of getting to this shopping destination easily. Traveling by car in London takes a long time as it is very busy and there is a lot of traffic. Also, there aren’t any designated parking areas for Oxford Street shoppers, so it is very difficult to find somewhere to park your car.
They have an incredible range of stores including high street retailers such as Zara and H&M and also high end retailers such as Michael Kors. People will choose this location over other shopping destinations because it has so many different stores so there is something for every kind of consumer.
Being in central London, Oxford Street has many competitor locations such as Carnaby Street, Regent Street or Westfield Stratford. However, having these competitors so nearby could add to the appeal of going shopping here because there are other places you can also go a short walk away.
Some consumers may choose Oxford Street as a shopping destination instead of Lakeside because it offers a bigger variety of stores. Oxford Street has many stores which Lakeside does not such as Nike, Bershka and Michael Kors.