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would help avoid injuries to the breasts and abdomen. By 1927, bras makers
claimed their products helped 'drooping busts' and helped strengthen 'weakened
tissues'.
Then, in 1952, Parent's Magazine (which is now just Parents) offered the odd and
very bizarre suggestion that mother's should occasionally trace the silhouette of
their daughters breasts (presumable unclothed) as to gauge their development.
Then, at the first signs of puberty, the girl should start wearing a training bra so to
prevent 'drooping' from the start. I guess this is better than a trainer corset.
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Even bra manufactures don't believe their bras prevent sagging. An article written
back in 2000 in the Independent states that the CEO of Playtex, John Dixey agrees
with surgery professor Robert Mansell. Mansell states sagging is “...a function of the
weight, often the heavy breasts, and these women are wearing bras and it
doesn't prevent it.”
Dixey then adds, “We have no medical evidence that wearing a bra could
prevent sagging because the breast itself is not a muscle so keeping it toned up is
an impossibility.”
Other seem to have greater faith in the bra. In a 1990 article in Runner's World,
exercise physiologist and biomechanics researcher LaJean Lawson compares the
bouncing of breasts during running to a woman wearing heavy earrings constantly
and the stretching it causes from the ears. He recommends women should wear a
sports bra when running.

Let's stay on the subject of sports bras for a minute. While the standard bra doesn't
seem to do much for a woman medical or physically, a sports bra seems to be a
good idea and there's even some scientific evidence to back it up with.
But before you get your hopes up, the findings have little to do with sagging.
Anyway, a 1999 article from the Journal of Science and Medicine in Sport, Mason
et al did a study that had women exercise at varying degree of strenuous activity
while wearing different types of bras or no bra at all. The women reported the least
amount of breast pain while wearing a sports bra. Sadly, this could have been a
better study to prove their point. There were only three subject researched. It's
probably why it didn't win a Nobel Prize.

Now there's little reason to doubt that larger-breasted women benefit from
wearing a bra or that a breastfeeding women benefits as well. Even women who
exercise and/or play sports should wear a sports bra. But what about the average
woman? Men do not go around wearing jock straps and many don't wear briefs,
just boxers. Boxer provides no support at all.
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